An honest, side-by-side look at two popular Shopify popup apps.
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Choosing between Pop Up Discount by MITS and Privy? Both help you build popups and grow your list on Shopify, but they suit different kinds of stores. Here's a straightforward comparison.
| Feature | Pop Up Discount by MITS | Privy |
|---|---|---|
| Free plan | Yes — includes popups & email capture | Limited free tier, quickly outgrown |
| Starting price | From $3.99/mo | Paid plans scale up quickly |
| Popup types | Email, discount, SMS popups & banners | Broad feature set |
| Ease of setup | Minutes, no code | More features, steeper learning curve |
| Best for | Stores wanting simple, affordable popups | Larger stores wanting an all-in-one suite |
Pop Up Discount is built to be simple: you can create and launch a popup in minutes without touching code. Privy offers a broader marketing suite, which brings more options but also a steeper learning curve.
Pop Up Discount keeps pricing low, with a free plan and paid tiers starting at $3.99/month. Privy's paid plans scale with your contact list and can get expensive as you grow.
Existing subscribers stay where they are. New ones from Pop Up Discount are saved as Shopify customers, so Shopify Email and marketing automations can reach both groups.
| Setting | Options | Why it matters |
|---|---|---|
| Trigger | after a time delay, at a scroll depth (10–100%), or on exit intent | A popup that opens before the visitor has seen a product converts worse than one that waits |
| Show again after closing | every new session, or after 3, 7, 15, 30, 90 or 180 days | Stops the same visitor from seeing the offer on every page |
| Pages | home, product, collection, cart, search, blog, pages and other Shopify page types | Show a welcome offer on the home page, a product-specific nudge on product pages |
| Form | email, phone or both, each optional or required, with your own validation texts | Asking for less raises sign-ups; asking for both builds email and SMS lists at once |
| Design | size, colours, background image, button colours, dark mode, full screen on mobile | Match the theme so the popup reads as part of the store, not an ad |
Yes. Pop Up Discount by MITS offers a free plan with popups and email capture, making it a strong free alternative to Privy.
Generally yes. Pop Up Discount's paid plans start at $3.99/month, while Privy's pricing scales with your contact list.
Yes. You can install Pop Up Discount, rebuild your key popups, and export or sync your existing subscribers to your email platform.