The affordable, free-plan alternative to OptiMonk for Shopify stores.
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OptiMonk is a powerful popup and personalization platform — but it's built for larger budgets and has no free plan. If you want most of the value for a fraction of the cost, Pop Up Discount by MITS is the affordable alternative.
| Feature | Pop Up Discount by MITS | OptiMonk |
|---|---|---|
| Free plan | Yes — real free tier | No free plan; paid only |
| Starting price | From $3.99/mo | From roughly $29/mo and up |
| Popup types | Email, discount, SMS popups & banners | Advanced targeting & personalization |
| Complexity | Simple, fast setup | Powerful but complex |
| Best for | Small & mid stores on a budget | Larger stores with big budgets |
OptiMonk's plans typically start around $29/month and climb from there, with no free option. Pop Up Discount offers a free plan and paid tiers from $3.99/month — a big difference for a growing store watching its costs.
Existing subscribers stay where they are. New ones from Pop Up Discount are saved as Shopify customers, so Shopify Email and marketing automations can reach both groups.
| Setting | Options | Why it matters |
|---|---|---|
| Trigger | after a time delay, at a scroll depth (10–100%), or on exit intent | A popup that opens before the visitor has seen a product converts worse than one that waits |
| Show again after closing | every new session, or after 3, 7, 15, 30, 90 or 180 days | Stops the same visitor from seeing the offer on every page |
| Pages | home, product, collection, cart, search, blog, pages and other Shopify page types | Show a welcome offer on the home page, a product-specific nudge on product pages |
| Form | email, phone or both, each optional or required, with your own validation texts | Asking for less raises sign-ups; asking for both builds email and SMS lists at once |
| Design | size, colours, background image, button colours, dark mode, full screen on mobile | Match the theme so the popup reads as part of the store, not an ad |
OptiMonk does not offer a lasting free plan. If a free plan matters to you, Pop Up Discount by MITS includes one.
Pop Up Discount by MITS is a much cheaper alternative, with paid plans from $3.99/month and a free tier.
Pop Up Discount focuses on the essentials — email, discount, and SMS popups plus banners and Shopify Flow. Time-delay, scroll-depth and exit-intent triggers are included; gamified formats like spin-to-win are not.