Spin to Win Popup for Shopify

Turn discounts into a game shoppers want to play — here's how spin-to-win works.

🚧 Coming soon. This feature is on our roadmap and is not available in the app yet. In the meantime, explore the popups you can build today: email, discount, SMS, and lead generation popups.

A spin-to-win popup (also called a lucky wheel or wheel of fortune) lets shoppers enter their email for a chance to spin a wheel and win a discount. The gamified experience makes people far more likely to opt in than a plain signup form.

Why spin-to-win popups convert so well

Two psychological triggers do the work: the fun of playing a game and the sense of having "won" a reward. Because the visitor earns their discount, they feel more invested in using it — which lifts both opt-in rates and redemption rates. It's one of the most effective email-capture formats in ecommerce, and it's a big reason gamified popups often out-perform a plain discount popup or email popup on opt-in rate.

How the wheel works

  1. A visitor enters their email to play.
  2. They spin the wheel and land on a prize — a percentage off or a small gift.
  3. The discount code is revealed and their email is added to your list.

Spin-to-win vs a standard discount popup

Both hand out a coupon, but they get there differently. Here's how a lucky wheel compares with the popups you can build today.

Spin-to-win wheelStandard discount / email popup
ExperienceInteractive game — shopper spins for the prizeStatic offer shown directly
Opt-in rateTypically highest — the game is the hookStrong when the discount is clear
Perceived valueHigh — the shopper feels they "won"Depends on the size of the offer
Best forList building, first-time visitors, seasonal campaignsEveryday welcome offers, cart recovery, flash sales
Available in Pop Up Discount todayOn the roadmapYes — free plan

What prizes to put on the wheel

The prize mix decides whether the wheel builds a list without wrecking your margins. A dependable setup:

  • A common slice — a modest 5–10% off that most spinners land on.
  • A mid slice — free shipping or a slightly larger discount.
  • A rare "jackpot" — a bigger reward that creates excitement but appears infrequently.
  • A soft consolation — a small offer or a second chance, so no one leaves empty-handed.

Tips for a high-performing wheel

  • Make every slice a "win" so no one leaves empty-handed.
  • Keep the top prize realistic to protect your margins.
  • Add a short expiry to create urgency.
  • Match the wheel colours to your brand.
  • Time it well — a short delay or scroll trigger beats firing on load. See the best timing for a popup discount.
  • On mobile, use a compact, easy-to-close layout so the game doesn't feel intrusive.

What you can do on Shopify today

The spin-to-win wheel is on our roadmap and not yet available in Pop Up Discount by MITS. Today you can still grow your list with an incentive using our available popups:

Install Pop Up Discount by MITS free to get started.

Related guides

Frequently Asked Questions

What is a spin-to-win popup?

It's a gamified popup where shoppers enter their email to spin a wheel and win a discount, which typically boosts opt-in rates compared with a plain form.

Does Pop Up Discount have a spin-to-win wheel?

The spin-to-win wheel is on our roadmap and not yet available. Today you can grow your list with email and discount popups.

Why do spin-to-win popups convert well?

The interactive game and the feeling of winning a reward increase both opt-ins and redemption rates.

Ready to grow your Shopify store?

Install Pop Up Discount by MITS and launch your first popup in minutes. Free plan available.